Tu Cinaimeras is a global advertising campaign conducted for the first edition of the "Festival International du Court Amoureux" (International Love Short Film Festival).
It involves the public in taking pictures of themselves in the photobooths set up for the occasion, and then sticking these portraits in the place of those of the mythical couples of the cinema.
The logo and visual identity created are based on the photobooth format.
The slogan, "Tu cinaimeras, Nous cinaimerons" is a wordplay in French between the word cinema and the verb to love in the future tense. It reflects the three main principles of the FICA project : audience involvement, love, and cinema.