CONTEXT:
For this project, we used the Lean Startup method. We started from the observation that the pockets of women's trousers are much smaller than those of men's trousers. This forces people wearing women's trousers to find alternatives such as bags or jackets to carry their belongings, which can be cumbersome and annoying.
It also raises the issue of inequality between men and women. Indeed, this difference dates back to several centuries ago when it was thought that women did not need to carry anything because they were dependent on their husbands.
But today, society has changed, it's time for everyone to have big pockets!
For this project, we used the Lean Startup method. We started from the observation that the pockets of women's trousers are much smaller than those of men's trousers. This forces people wearing women's trousers to find alternatives such as bags or jackets to carry their belongings, which can be cumbersome and annoying.
It also raises the issue of inequality between men and women. Indeed, this difference dates back to several centuries ago when it was thought that women did not need to carry anything because they were dependent on their husbands.
But today, society has changed, it's time for everyone to have big pockets!
CONCEPT:
After conducting our research, especially with users, the solution we came up with was to open one-week pop-up stores, where people can bring their trousers to our tailors, who replace their old, too-small pockets with new, large pockets made of recycled fabric.
French Poche is a quick, accessible, eco-friendly and unlimited style solution!
TEAMMATES:
Kévin Moulet - Laure Alnot - Violaine Tiberghien
After conducting our research, especially with users, the solution we came up with was to open one-week pop-up stores, where people can bring their trousers to our tailors, who replace their old, too-small pockets with new, large pockets made of recycled fabric.
French Poche is a quick, accessible, eco-friendly and unlimited style solution!
TEAMMATES:
Kévin Moulet - Laure Alnot - Violaine Tiberghien